I'm Mariana. I write and run the emails, product pages, short-form video and influencer campaigns that turn a brand's personality into traffic and sales, for food, fashion, remodeling and lifestyle brands.
Five sends, written and designed end to end. Scroll inside each phone to read the whole email.
From a Los Angeles bake shop to a Colombian pop-up, a Miami swimwear label and a California remodeler.
Full content support: campaign emails, blog posts, graphic design, and the Shopify storefront listings customers order from.
▶ ReelHow to cut a cake like a pro (opens Instagram in a new tab)
▶ Reel12,000 cookies for Tory Burch (opens Instagram in a new tab)
▶ ReelThe Dot Cake trend comes to LA (opens Instagram in a new tab)
▶ ReelSweet E's & the City (opens Instagram in a new tab)
▶ ReelA day in the life: the Sephora cake (opens Instagram in a new tab)
Co-founded and art-directed a pop-up shop brand: social media, content creation and graphic design for a brand that lives and dies by short, fast promotional windows.
Product-led social content and campaign concepts built around a warmer, editorial take on swimwear marketing.
Blog content and email marketing built to walk homeowners through a remodel, from first estimate to final walkthrough.
Creator outreach run start to finish, and content that kept working after it was posted.
Influencer outreach & event turnout
For each edition of Claq Popup I built and ran the influencer outreach that got people through the door, sending personal invitations asking creators to post about the event on their own social media.
80 → 150influencers invited
20K → 45Kbuyers, edition 1 → 2
The first edition reached 80 influencers and brought in 20,000 buyers. For the second edition I scaled the program to 150 influencers, and turnout grew to 45,000.
Influencer gifting & paid social campaign
Goal: increase brand awareness, generate authentic UGC, and create high-performing creative assets that could also be repurposed for paid advertising.
My role: I managed the campaign start to finish: influencer research, outreach, relationship management, product coordination, campaign logistics, content deliverables, and post-campaign follow-up.
Execution: I identified creators whose audiences aligned with Sweet E's target customer, reached out directly, coordinated complimentary product deliveries, and worked with them to feature the products through Instagram Stories, Reels, and TikTok. The strongest-performing assets were then repurposed as paid social ads, reaching new audiences and supporting conversions.
Listing copy, merchandising, and category structure for the full Sweet E's Shopify storefront, plus the companion iOS app.
Long-form articles written to rank, for a remodeler and a bake shop.
What it actually costs to build an accessory dwelling unit in Los Angeles, San Diego, the Bay Area, and the Inland Empire, with real budget bands and hidden cost drivers.
Read the post ↗ (opens in a new tab)What to ask, what to demand in writing, what red flags to walk away from. A homeowner's checklist from a Sherman Oaks contractor.
Read the post ↗ (opens in a new tab)
For her 45th birthday, Sweet E's sculpted a 3D cake inspired by her wellness brand, Lemme.
Read the post ↗ (opens in a new tab)
After thousands of birthday cakes across East LA and the Westside, the flavors Los Angeles can't get enough of.
Read the post ↗ (opens in a new tab)Multidisciplinary across social, email, SEO, paid and e-commerce. I connect creative ideas to business goals and adapt every strategy to the audience and to what drives engagement, traffic and sales.
Campaign and flow copy, subject lines, and send strategy built to get opened and clicked.
Long-form posts that answer real customer questions and hold their own in search.
Product listings and storefront copy written to move browsers toward checkout.
Paid social and search campaigns built to drive traffic that actually converts.
TikTok-native scripting, pacing, and hooks, tested on my own channel first.
Visual identity and content direction that keeps a brand consistent across every channel.
